Find out what goes on behind the scenes on Facebook Pages and how to increase the chances that your message is seen and acted on. Discover new tools and proven techniques to increase business and expand your reach. Discuss how to adapt your marketing message for the Facebook platform and how to integrate Facebook across all marketing areas. This is an advanced class and assumes you have started a Page on Facebook and have some basic knowledge of the platform. It includes the most current updates Facebook has made to Pages.
Unit 1. Designing Your Facebook Page to Be a Marketing Platform
Optimize Facebook''s settings and features to improve branding and find-ability
Learn how to use the Admin Panel and how to navigate around your Page as your Brand and as your Personal Profile.
Discover applications and design strategy that are necessary to get the most out of your Page
Learn how customized applications are developed and what they can do to increase business and fans
Discuss case studies and update your Facebook marketing strategy to fit your business goals
Unit 2. Sharing Content on Your Page that Increases Brand Engagement
Understand the elements in the share bar and how to more effectively use them: status, photos, links, tagging, etc.
Discover top sources for Page content that increases engagement and grows your fan base
Develop your own editorial calendar and learn if a team approach to posting and responding will work
Learn to analyze the content with Insights and analytics and discover what keeps people coming back to your page
Unit 3. Engaging with People on Facebook for Marketing and Customer Service
Learn how Facebook decides which of your messages makes it into your fan''s timeline
Discover why engagement is so critical and how to get your fans involved in promoting your business
Understand how to effectively respond and moderate posts that are positive as well as negative
Discuss critical social media policies and strategies to have in place so you don''t get blocked or disabled or hated by your fans
Unit 4. Promoting and Advertising Techniques to Increase Business and Expand Your Reach
Learn how to use Facebook Advertising and decide if it will work for your business goals
Discuss different types of promotions brands use to drive people to their Page
Discover the various types of social plug-ins that will help you bring your Facebook message to a wider audience on the web
Re-thinking your Facebook strategy now that you have gone through the class
Create a professional development plan to continue learning once the class end
Internet connection ,IE8 or higher, Chrome, FireFox and access to Adobe Flash Player